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Influencer marketing ROI calculator
Enter your campaign inputs below and get your projected ROI ROAS and cost per acquisition instantly. No signup required.
Campaign inputs
Your total spend including creator fees and platform costs
Use follower count as a proxy for reach on first campaigns
Industry avg for micro influencers is 3-6%. Nano: 6-10%.
% of engaged viewers who click your link. Avg is 1-3%.
% of clicks that become purchases. Avg ecommerce: 2-4%.
Your product margin. ROI is calculated on profit not revenue.
Projected results
Projected ROI-
ROAS-
Est. revenue-
Est. profit-
Total reach-
↓
Total engagements-
↓
Est. clicks-
↓
Est. conversions-
Cost per creator-
Cost per engagement-
Cost per click-
Cost per acquisition-
Industry benchmarks to compare against
Engagement rate
Nano (1K-10K)6-10%
Micro (10K-100K)3-6%
Macro (100K-1M)1-3%
Mega (1M+)0.5-1.5%
Average influencer ROI
Industry average5.2x ROAS
Top 25% campaigns11x+ ROAS
Beauty and skincare6.8x avg
Fashion and apparel5.1x avg
Cost per acquisition
Good (micro influencers)$8-$25
Average (macro)$25-$80
High (mega/celebrity)$80-$300+
Benchmark to beatYour paid CPA
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