KALO IQKPI Analytics & Layered Outreach
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BRAND

Brand assets and guidelines

Official KALO IQ logos, colors and typography for press, partners and content creators. All assets are provided for editorial and partnership use. Commercial or advertising use requires written permission from partnerships@kaloiq.com.

Logo

Use the primary logo on light backgrounds. Use the white version on dark or colored backgrounds. Do not recolor, stretch, rotate or add effects to the logo.

KALO IQ
Primary (light)
KALO IQ
Reversed (dark)

Brand colors

Violet#5B46E5Primary brand
Amber#FBBF24CTA and highlights
Navy#0F172ABody text and headings
Off-white#F8FAFCPage backgrounds
Mint#34D399Success and badges
Coral#FF6B6BAlerts and tags
Sky#80B2F2Accents and charts
Line#EEF0F3Borders and dividers

Typography

Primary typeface

Inter

Weights: 400, 500, 600, 700, 800

Used for all body text, UI labels and navigation.

Wordmark

KALO IQ

Inter 800, tracked -20

The wordmark always appears with the stacked-diamond icon. Never use the wordmark alone without the icon.

Usage rules

  • Do not alter the logo colors or proportions.
  • Do not place the logo on backgrounds that reduce contrast below WCAG AA.
  • Do not use the logo in a way that implies endorsement without written agreement.
  • Do not recreate the logo from scratch. Use the provided files.
  • The minimum clear space around the logo is equal to the height of the icon.
  • The minimum display size is 24px height for digital use.

Download assets

For press and partnership logo files, contact partnerships@kaloiq.com with your intended use. We will send a ZIP with SVG and PNG files in all variants within one business day.

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