Free influencer marketing tools

Get a fair market rate for any creator. Enter follower count, platform, niche and content format. Based on 2026 US benchmarks.

Calculate any creator's engagement rate and compare it against 2026 benchmarks by platform and follower tier. Red flag signals included.

Enter budget, reach and conversion rate. Get projected ROI ROAS and cost per acquisition for your influencer campaign.

Calculate EMV from your influencer campaign. Enter impressions and CPM to see what the same reach would cost in paid media.

Plan your campaign budget before you start. Enter creator tier, platform and post count to get a recommended spend range.

Compare your influencer campaign CPM against paid social benchmarks. See whether creator content beats paid ads on cost efficiency.

Instagram-specific rate calculator. Accounts for Reels vs static vs Stories and niche premiums for US creators.

TikTok creator rate calculator with Spark Ads pricing built in. Based on average views and engagement rate not just follower count.

Calculate the true cost of influencer whitelisting including usage rights premiums by duration and platform.

Estimate what a UGC content package costs. Enter format, asset count and usage rights to get a total production budget.

Compare nano and micro influencer ROI at the same budget. See which delivers more engagements and better CPE for your campaign.

Check any creator for bot audiences. Get a fake follower score, engagement quality rating and audience authenticity breakdown.

Calculate YouTube mid-roll and dedicated video rates. Based on average views not just subscriber count with 2026 niche CPV benchmarks.

Calculate CPE for any influencer deal. Compare against 2026 tier benchmarks to see if you are overpaying or getting good value.

How much of your marketing budget should go to influencer? Get a recommended allocation by industry and business stage.

How many creators should you contact to close your campaign target? See your full outreach funnel with 2026 response rate benchmarks.

Calculate the earned media value of your Instagram campaign. Uses 2026 Instagram CPM benchmarks by format (Reels vs Feed vs Stories).

Calculate TikTok earned media value using views data and 2026 TikTok CPM benchmarks. Shows how your creator spend compares to paid TikTok ads.

True all-in campaign cost covering creator fees, platform, gifting and team time. Most brands forget 20-35% of real costs.

Calculate your product seeding campaign cost. Includes posting rate predictions and cost per organic post based on creator tier.

How long will your campaign take? Enter scope and get a week-by-week timeline from discovery to published report.

Compare up to 3 influencers side by side on engagement rate, CPE, estimated rate and deal quality. No signup needed.

Compare an Instagram rate against follower-tier bands measured from 97,907 real profiles. Every benchmark shows its sample size.

Turn an engagement rate into an A-F grade against the measured percentiles of its own follower tier. No rules of thumb.

Nano, micro or macro? Enter a follower count and read the tier plus the engagement band measured for it.

The clearest single signal of a bought audience, placed on the distribution measured from 97,893 profiles.

Growth rate from two follower counts, compounded to a monthly and annual figure with the doubling time.

How much of a fee was paid against fake followers, and the true cost per thousand real ones.

The units and revenue a campaign must produce to repay its fee, from order value, margin and conversion rate.

Measured Instagram bands for 13 niches across three follower tiers, with a sample size on every published cell.

Rate estimate per post plus the beauty engagement band measured from 14,079 Instagram profiles. The band is measured; the rate is not.

Rate estimate per post plus the fashion engagement band measured from 13,956 Instagram profiles, with the sample size on every cell.

Rate estimate per post plus the fitness engagement band measured from 3,355 Instagram profiles, by follower tier.

Rate estimate per post plus the gaming engagement band, the highest we measure at 6.85% median across 546 Instagram profiles.

Rate estimate per post plus the food engagement band measured from 4,929 Instagram profiles, by follower tier.

Cost per thousand impressions from your own fee and impression count, against the range usually quoted for Instagram.

Cost per thousand impressions on TikTok from your own two numbers, against the range usually quoted for the platform.

Cost per engagement on TikTok, and a plain statement of why we publish no measured TikTok engagement benchmark.

Cost per engagement starting from the measured Instagram median of 1.61%, with your input checked against the band for the tier.

A complete influencer brief in nine fields, including the two sections most briefs skip: what good looks like and what to avoid.

A plain-English agreement with the clauses written out: usage rights, exclusivity, payment terms, disclosure.

A price for every format and a priced ladder for every usage-rights tier, from your followers and engagement rate.

Your stats against the measured Instagram band for your tier, as text to paste and a link for your bio.

Three subject lines, an email written for your campaign type, and the follow-up to send five days later.

Your rate on followers and on views, and a plain statement of why we publish no measured TikTok benchmark.

Your rate on subscribers and on views, compared against an industry estimate. We hold zero YouTube data and say so.

Your rate on followers and on impressions, with the warning that X rates sit an order of magnitude below Instagram.