Free influencer marketing tools

Get a fair market rate for any creator. Enter follower count, platform, niche and content format. Based on 2026 US benchmarks.

Calculate any creator's engagement rate and compare it against 2026 benchmarks by platform and follower tier. Red flag signals included.

Enter budget, reach and conversion rate. Get projected ROI ROAS and cost per acquisition for your influencer campaign.

Calculate EMV from your influencer campaign. Enter impressions and CPM to see what the same reach would cost in paid media.

Plan your campaign budget before you start. Enter creator tier, platform and post count to get a recommended spend range.

Compare your influencer campaign CPM against paid social benchmarks. See whether creator content beats paid ads on cost efficiency.

Instagram-specific rate calculator. Accounts for Reels vs static vs Stories and niche premiums for US creators.

TikTok creator rate calculator with Spark Ads pricing built in. Based on average views and engagement rate not just follower count.

Calculate the true cost of influencer whitelisting including usage rights premiums by duration and platform.

Estimate what a UGC content package costs. Enter format, asset count and usage rights to get a total production budget.

Compare nano and micro influencer ROI at the same budget. See which delivers more engagements and better CPE for your campaign.

Check any creator for bot audiences. Get a fake follower score, engagement quality rating and audience authenticity breakdown.

Calculate YouTube mid-roll and dedicated video rates. Based on average views not just subscriber count with 2026 niche CPV benchmarks.

Calculate CPE for any influencer deal. Compare against 2026 tier benchmarks to see if you are overpaying or getting good value.

How much of your marketing budget should go to influencer? Get a recommended allocation by industry and business stage.

How many creators should you contact to close your campaign target? See your full outreach funnel with 2026 response rate benchmarks.

Calculate the earned media value of your Instagram campaign. Uses 2026 Instagram CPM benchmarks by format (Reels vs Feed vs Stories).

Calculate TikTok earned media value using views data and 2026 TikTok CPM benchmarks. Shows how your creator spend compares to paid TikTok ads.

True all-in campaign cost covering creator fees, platform, gifting and team time. Most brands forget 20-35% of real costs.

Calculate your product seeding campaign cost. Includes posting rate predictions and cost per organic post based on creator tier.

How long will your campaign take? Enter scope and get a week-by-week timeline from discovery to published report.

Compare up to 3 influencers side by side on engagement rate, CPE, estimated rate and deal quality. No signup needed.