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Instagram engagement rate calculator
Enter a creator's Instagram numbers and see how the engagement rate compares against bands measured from our own index of 114,122 Instagram creators. Every benchmark on this page shows how many creators it was measured from.
Instagram metrics
Average across the last 10-15 posts
Average across the same posts
Only visible in a creator's own analytics. Leave at zero for an outside estimate.
Engagement rate result
Engagement rate
Your tier, measured
Instagram average
Engagements per post
Avg likes per post
Avg comments per post
Avg saves per post
Total engagements per post
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Check free →Instagram engagement rate bands, measured from our own index
Instagram, by follower tier
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
Nano (under 10K) n = 35,3730.9-4.5%
Micro (10K-100K) n = 53,8550.5-3.4%
Macro (100K+) n = 8,6790.5-3.8%
Instagram average n = 97,9071.61%
The three tier samples sum to 97,907 exactly, which is the same sample the platform average is taken from. Mega accounts are merged into Macro because the two bands measured the same to one decimal place.
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FAQ
Instagram engagement rate FAQ
Measured across our own index, the middle half of Instagram accounts sits between 0.9% and 4.5% for nano accounts under 10K followers (n = 35,373), 0.5% and 3.4% for micro accounts from 10K to 100K (n = 53,855), and 0.5% and 3.8% for macro accounts above 100K (n = 8,679). The Instagram average is 1.61% across 97,907 accounts. Judge a creator against their own tier, never against the platform average.
Because these are measured rather than estimated. Widely quoted figures of 6-10% for nano accounts are industry estimates that no published sample supports. When we computed the rate across our own index we also had to discard impossible values: 1.0% of accounts reported an engagement rate above 100%, and 11.8% reported under 0.1%. The bands above come from the plausible range of 0.1% to 25%, which keeps 78-89% of each tier. Our methodology page states the filter and the exclusions in full.
Followers. Reach is not publicly visible on an Instagram account, so an outside estimate cannot use it, and our index computes engagement over followers too. That makes the comparison like for like: your calculated rate and the band it is compared against are built the same way. A rate computed over reach will be substantially higher and is not comparable to these bands.
Leave saves at zero. Saves appear only in a creator's own analytics, so an outside assessment uses likes plus comments divided by followers. The bands on this page were measured without saves as well, so leaving the field at zero keeps your figure and the benchmark consistent.