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Media kit generator
A media kit that only lists your follower count tells a brand nothing they could not already see. This one puts your engagement rate against the band measured across tens of thousands of Instagram profiles in your follower tier, names the sample size inside the document, and gives you a link you can put in your bio as well as text you can paste into a pitch.
Your account and audience
Appears at the top of the kit
Shown under your name
Instagram unlocks the measured comparison
Used for the rate estimate in section 5
Sets the tier your engagement is measured against
Compared to the measured band in section 3
Appears in section 2
Appears in section 2
The men share is the remainder
Opens section 1
Appears in section 6
Your media kit
Share it as a page
The same kit as a link you can put in a bio or a pitch email. Everything in the kit travels in the link itself, so nothing is stored on our side.
Open the page →The media kit is plain text for pasting, and the link below opens the same kit as a page you can put in a bio. Your audience figures are your own; the rates are an industry estimate and the engagement comparison is measured.
See how brands verify a kit like yours
Brands check a media kit against measured engagement and audience quality. KALO IQ holds 100M+ hand-verified creators and publishes how it measures them.
Browse free →Which figures in this kit are measured
Measured from our index
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
Nano tier engagement band n = 35,3730.93-4.49%
Micro tier engagement band n = 53,8550.50-3.40%
Macro tier engagement band n = 8,6790.49-3.78%
Industry estimate
Industry estimate, not measured from our dataPer-format rate estimate
Rate tier base estimate
The engagement comparison in section 3 is measured from our own index of Instagram profiles and carries its sample size inside the document. The rates in section 5 are an industry estimate and are labelled as one. Your follower count, engagement rate and audience breakdown are your own figures and the kit says so.
FEATURES
Everything you need to run smarter influencer campaigns
Powerful tools to discover, analyze, manage and measure influencer marketing success.
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Access 100M+ verified creators with detailed profiles and real-time data.
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Find the perfect creators using advanced filters and AI-powered search.
Fake follower checker
Detect fake followers and creators with in-depth authenticity analysis.
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Analyze performance, engagement, audience demographics and content metrics.
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Reach out at scale with personalized emails and automated follow-ups.
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Monetize your content, collaborate with top brands and grow your influence.
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Simple pricing for US brands and agencies
Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified creator database.
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How big is your team?1 person
15101520+
We recommend the Starter plan for solo use.
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Try KALO IQ and explore the US creator database.
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Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
Best fit
Starter30% off
For solo founders and small teams.
$79/mo
billed monthly
Get started- Full 100M+ verified creatorsEvery creator is checked by our 15 person US verification team.
- Unlimited searchesRun as many searches as you want with no daily cap.
- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
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Best fitGrowth30% off
For growing brands across platforms.
$199/mo
billed monthly
Get started- Everything in Starter, plus
- 5 team seatsInvite up to 5 teammates to one shared workspace, lists and campaigns.
- Unlimited tracked campaignsRun as many campaigns as you need, each with its own reporting.
- 500 email reveals / moReveal up to 500 verified creator emails each month. Resets monthly.
- Full ROI and UTM trackingTrack clicks, conversions and revenue per creator with UTM attribution.
- Advanced audience insightsDeeper demographic, interest and audience overlap breakdowns.
- CSV and PDF exportExport creator lists and campaign reports as CSV or PDF.
- Priority supportFaster response times and priority handling on your tickets.
Best fit
Agency30% off
For agencies managing multiple clients.
$399/mo
billed monthly
Get started- Everything in Growth, plus
- 15 team seatsInvite up to 15 teammates across your agency. Add client workspaces too.
- Client workspacesSeparate workspace per client with isolated data and reporting.
- 2,000 email reveals / moReveal up to 2,000 verified creator emails each month. Resets monthly.
- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
Need more than 15 seats or custom volume? Talk to sales for enterprise pricing.
FAQ
Media kit FAQ
One sentence: section 3. A kit you write yourself can say your engagement is strong; this one says where your rate actually sits against the band measured across tens of thousands of Instagram profiles in your follower tier, prints the sample size next to it and links the method. A brand can check that claim, which is the difference between a media kit and a poster. Everything else in the kit is your own figures, clearly labelled as yours.
No, and the kit says so rather than quietly substituting something else. Our index holds Instagram and TikTok, and it measures TikTok on a different basis from the convention the platform reports, so there is no band we would stand behind for a TikTok kit. YouTube is not in the index at all. Pick a platform other than Instagram and section 3 prints a plain sentence explaining why no comparison is shown.
Nowhere. Everything in the kit travels inside the link itself as query parameters, so the page rebuilds your kit from the URL each time it is opened. We do not store it, we cannot see it, and deleting the link is enough to stop sharing it. The flip side is that the link is long and anyone who has it can read the kit, which is the right trade for a document whose purpose is to be public.
They are an industry estimate, and section 7 says so in the document itself. They come from the same model as our public rate calculators rather than a second one invented for this page, so the numbers agree with the rest of the site. Treat them as an opening position: the kit tells a brand to send the brief and the rights they need for a firm quote.
Both have a use. The link belongs in your bio and in a pitch email, where a brand can open it on a phone and see a page rather than a wall of text. The text belongs in the email body when you are replying to a brief, because some brands will not click a link from someone they have not worked with. The two are the same kit from the same inputs.