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Follower tier lookup
Nano, micro and macro are used loosely everywhere. Enter a follower count to see which tier it actually falls in, the engagement band we measured for that tier, and how many Instagram profiles the band came from.
Follower count
Instagram followers
Tier
Tier
Engagement band, measured
Median in this tier
Profiles measured
Share of the measured index
Top tenth of this tier
Bottom tenth of this tier
Instagram median
See every creator in this tier
Filter the KALO IQ database by follower tier, engagement rate and audience quality. Every creator hand-verified.
Browse free →The three tiers, measured from our own index
Engagement rate by follower tier
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
Nano (under 10K) n = 35,3730.9-4.5% · median 2.08%
Micro (10K-100K) n = 53,8550.5-3.4% · median 1.38%
Macro (100K+) n = 8,6790.5-3.8% · median 1.44%
Instagram median n = 97,9071.61%
Tier boundaries are the ones our calculators use. There is no separate Mega band: the index holds 557 Instagram profiles above one million followers inside the plausible band, too few to publish, so everything above 100,000 is reported as one Macro band.
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FAQ
Follower tier FAQ
They are the boundaries our own calculators and index use: under 10,000 followers is nano, 10,000 to 100,000 is micro, and anything above 100,000 is macro. There is no industry standard, so what matters is that the band you read and the tier you are placed in were drawn with the same lines. They were.
Because we cannot measure one honestly. Inside the plausible engagement band our index holds 557 Instagram profiles above one million followers. That is too small a sample to publish as its own benchmark, so those profiles are reported inside the Macro band of 8,679 profiles. When the sample grows, the band splits and this page changes with it.
No, and the measured numbers say so plainly. The median engagement rate is 2.08% for nano accounts, 1.38% for micro and 1.44% for macro. Engagement falls from nano to micro and then flattens; it does not keep falling. The steep tier-by-tier decline that most guides describe is not in our data.
Yes. Every band and every sample size on this page comes from Instagram profiles in our index. We hold no YouTube or X profiles, and our TikTok engagement is computed over followers rather than views, so no measured band is offered for other platforms.