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Instagram CPE calculator
Cost per engagement is the honest unit for influencer spend: it prices the response, not the audience size. The CPE here is arithmetic on your own numbers. The engagement rate it starts from is the measured Instagram median, and the band it is checked against carries its sample size. The money comparison is an industry estimate.
The deal
Defaults to the measured Instagram median
Cost per engagement
CPE
Your CPE
Typical Instagram CPE
Instagram band, measured
Fee paid
Engagement rate used
Follower tier
Industry estimate range
See the engagement before you price it
KALO IQ reports measured engagement and audience quality on every creator, so a CPE is built on a real number rather than an assumed one.
Check free →Instagram benchmarks: what is measured and what is estimated
Measured from our own index
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
Nano (under 10K) n = 35,3730.9-4.5% · median 2.08%
Micro (10K-100K) n = 53,8550.5-3.4% · median 1.38%
Macro (100K+) n = 8,6790.5-3.8% · median 1.44%
Instagram median n = 97,9071.61%
Typical CPE by platform
Industry estimate, not measured from our dataInstagram $0.30 – $1.50
TikTok $0.15 – $0.80
The figure at the top of this page is yours: fee divided by what the post delivered. Nothing about it is a claim of ours. The comparison range is an industry estimate and carries no sample size, because our index holds no rate, CPM, CPE or payout data of any kind. The engagement band in the first card IS measured, from our own Instagram index, with its sample size on every row.
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FAQ
Instagram CPE FAQ
Neither: it is arithmetic on the two numbers you typed in. We do not measure it and we are not estimating it, so it carries no sample size and no badge. What IS an estimate is the comparison range beside it, and that is labelled.
Published industry figures, not our index. Our index holds no rate, CPM, CPE or payout data of any kind, so there is nothing of ours to measure a money benchmark against. The range is shown openly so you can substitute your own.
The engagement rate the calculator starts from is the measured Instagram median of 1.61% across 97,907 profiles, and the band your input is checked against is the measured interquartile range for the creator's tier, with its sample size shown. The money side is estimated.
Lower is better only if the denominator is real. A cheap CPM bought against inflated impressions, or a cheap CPE bought against engagement from a pod, costs more than a higher figure against a genuine audience. Check the audience first, then compare the number.