For DTC Brands
Find creators who drive sales, not just views. Track ROI and scale what works.
Learn more →FREE TOOL
Creator rate card generator
Quoting a single number per post loses money twice: it underprices a Reel and it leaves usage rights unpriced, which is the part brands most often take for free. This builds a rate card with a price for every format and a priced ladder for every rights tier, so the negotiation starts from a document rather than from a guess.
Your account
Appears at the top of the card
Shown under your name
Named in the card header
Sets the tier the rates build from
Scales every rate in section 2
Finance and B2B price above lifestyle
Section 2 is quoted at this tier
Appears in section 6
Your rate card
The rate card is plain text, so it pastes into an email, a Notion page or a doc. The rates are an industry estimate and the document says so; your follower count and engagement rate are your own figures.
See what brands see when they check you
Brands shortlist on measured engagement and audience quality. KALO IQ holds 100M+ hand-verified creators and publishes how it measures them.
Browse free →Which figures on this page are measured
Rate ranges: industry estimate
Industry estimate, not measured from our dataPer-format rate estimate
Usage-rights ladder estimate
Tier base rate estimate
The rate card carries no measured figure of ours. The rates are an industry estimate built from the same model this site has published on its Instagram rate calculator, and both the page and the document say so. The one measured figure above is shown for context only and is not used to price anything.
FEATURES
Everything you need to run smarter influencer campaigns
Powerful tools to discover, analyze, manage and measure influencer marketing success.
US influencer database
Access 100M+ verified creators with detailed profiles and real-time data.
Influencer discovery
Find the perfect creators using advanced filters and AI-powered search.
Fake follower checker
Detect fake followers and creators with in-depth authenticity analysis.
Influencer analytics
Analyze performance, engagement, audience demographics and content metrics.
Influencer outreach
Reach out at scale with personalized emails and automated follow-ups.
Campaign management
Manage campaigns, collaborations, deliverables and payments in one place.
Influencer ROI
Track performance, measure ROI and prove the impact of your campaigns.
Built for brands, agencies and marketers
Use cases designed for every type of business.
For Agencies
Manage multiple clients, streamline workflows and deliver better results.
Learn more →For Startups
Launch campaigns fast, test creators and grow with limited budgets.
Learn more →For Shopify Stores
Increase conversions and AOV with high-performing creator partnerships.
Learn more →For Enterprises
Advanced analytics, team collaboration and custom reporting at scale.
Learn more →For Creators
Monetize your content, collaborate with top brands and grow your influence.
Learn more →Pricing
Simple pricing for US brands and agencies
Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified creator database.
Save 30%
How big is your team?1 person
15101520+
We recommend the Starter plan for solo use.
Best fit
Free
Try KALO IQ and explore the US creator database.
$0/mo
Free forever
Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
Best fit
Starter30% off
For solo founders and small teams.
$79/mo
billed monthly
Get started- Full 100M+ verified creatorsEvery creator is checked by our 15 person US verification team.
- Unlimited searchesRun as many searches as you want with no daily cap.
- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
Most popular
Best fitGrowth30% off
For growing brands across platforms.
$199/mo
billed monthly
Get started- Everything in Starter, plus
- 5 team seatsInvite up to 5 teammates to one shared workspace, lists and campaigns.
- Unlimited tracked campaignsRun as many campaigns as you need, each with its own reporting.
- 500 email reveals / moReveal up to 500 verified creator emails each month. Resets monthly.
- Full ROI and UTM trackingTrack clicks, conversions and revenue per creator with UTM attribution.
- Advanced audience insightsDeeper demographic, interest and audience overlap breakdowns.
- CSV and PDF exportExport creator lists and campaign reports as CSV or PDF.
- Priority supportFaster response times and priority handling on your tickets.
Best fit
Agency30% off
For agencies managing multiple clients.
$399/mo
billed monthly
Get started- Everything in Growth, plus
- 15 team seatsInvite up to 15 teammates across your agency. Add client workspaces too.
- Client workspacesSeparate workspace per client with isolated data and reporting.
- 2,000 email reveals / moReveal up to 2,000 verified creator emails each month. Resets monthly.
- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
Need more than 15 seats or custom volume? Talk to sales for enterprise pricing.
FAQ
Rate card FAQ
From the model this site already publishes on its Instagram rate calculator: a base rate for your follower tier, scaled by your engagement rate, the format and the usage-rights tier, with the range taken as a spread around the midpoint. It is an industry estimate and the card says so in its own closing section. We reuse that model deliberately rather than inventing a second one, so the two pages cannot disagree with each other.
Not on this page. The rate card takes your engagement rate as you enter it and uses it to scale the rates, and the document states plainly that the figure is yours and unverified. If you want to see where your rate sits against measured Instagram profiles, the engagement rate grader and the media kit generator both do that, with a sample size and a link to the method.
Because they are the part brands most often take for free. A perpetual, all-platform licence means your face can run as an advertisement for years in markets you will never see, and that is worth multiples of an organic post, not a rounding error on top of it. Section 4 prices the same feed post at each tier so the conversation starts with the ladder visible instead of ending with a surprise clause.
Send the card. A single number invites a counter-offer with no structure; a card sets out what each format costs, what each rights tier adds and what is already included, so the negotiation happens inside your frame. It also answers the three questions a brand would otherwise email you about, which usually saves a round trip.
Yes, and you should treat them as a starting point rather than a quote. It is plain text, so you can change any figure, drop a format you do not offer or add one you do. If you already know what you charge, use the card for its structure and replace the numbers with yours.