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Fitness influencer rate calculator
Two different kinds of number live on this page and they are kept apart. The engagement band is measured from 3,355 fitness Instagram profiles in our own index. The rate is an industry estimate — our index holds no rate, CPM or payout data of any kind, so no figure in the money column can carry a sample size.
Creator and deal
Instagram followers
Average across the last 10-15 posts
Average across the same posts
Multiplier is an industry estimate
Multiplier is an industry estimate
Measured engagement and estimated rate
Engagement rate
Estimated rate per post
Fitness band, measured
Measured median, this cell
Follower tier
Engagements per post
Format multiplier, estimate
Rights multiplier, estimate
Engagement multiplier, from the measured band
Check the audience before you pay the rate
A rate is only worth paying if the audience is real. KALO IQ hand-verifies every creator and reports audience quality and bot scores.
Check free →Fitness benchmarks: what is measured and what is estimated
Measured from our own index
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
Nano (under 10K) n = 1,2171.1-4.9% · median 2.48%
Micro (10K-100K) n = 1,7850.7-3.9% · median 1.65%
Macro (100K+) n = 3530.5-3.6% · median 1.50%
All tiers n = 3,3550.8-4.3% · median 1.90%
Rate estimate, per tier
Industry estimate, not measured from our dataNano (under 10K) $75–$320
Micro (10K-100K) $250–$1,200
Macro (100K+) $2,200–$10,000
Feed post 1.00×
Reel 1.35×
Carousel 1.15×
Story, 3 frames 0.60×
The two cards above come from different places and are deliberately not mixed. Engagement bands are the interquartile range of engagement rate inside each cell of our own Instagram index, with the sample size on every row; a cell holding fewer than 300 profiles publishes no band at all. The rate table is an industry estimate anchored on the ranges this site already publishes, and it carries no sample size because there is nothing behind it to count.
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FAQ
Fitness influencer rate FAQ
Estimated, and the page says so where you read it. Our index holds no rate, CPM, CPE or payout data of any kind, so there is nothing for us to measure a rate against. What IS measured is the engagement band: the interquartile range of engagement rate inside each cell of our own Instagram index, with the sample size printed on every row. The badge on the rate and the sample size on the band are how you tell the two apart.
Because it is measured rather than repeated. Across 3,355 fitness Instagram profiles in our index the band is 0.8-4.3% with a median of 1.90%. Figures several times higher circulate widely but carry no published sample. We also discard implausible values before measuring: 1.0% of accounts compute above 100% engagement and 11.8% below 0.1%, and the band comes from the plausible 0.1-25% range.
It is the only input on the money side with something real behind it, so it does the work. A creator inside the measured band for their tier is priced at base. Below the band the estimate is discounted to 0.80x, above it 1.25x, and far above it 1.50x. The multiplier is applied to a base range that is itself an estimate, so treat the output as a negotiating range, not a price.
Industry convention, not our data. A Reel is priced above a feed post, a carousel slightly above, a three-frame story well below, and paid usage rights raise a fee the longer and broader they run. Those multipliers are shown openly in the estimate card so you can substitute your own. Nothing in that card carries a sample size, because nothing in it was measured.
Because the sample behind it is too small to publish honestly. Our floor is 300 profiles per cell after the plausible-band filter. When a tier falls below it the page falls back to the all-tiers band for the niche and tells you it did, rather than printing a precise-looking range drawn from a few dozen accounts.