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Campaign break-even calculator
A campaign does not pay for itself at the fee: it pays for itself at the margin. Enter the fee, your average order value, your gross margin and your conversion rate to see the units and revenue the campaign has to produce before it is in profit.
Campaign economics
Creator fee plus product, shipping and rights
What a typical order is worth
Revenue left after cost of goods
Of the people who click through
Break-even
Units needed to break even
Revenue needed
Engaged visitors needed
Margin per order
Total campaign fee
Average order value
ROAS at break-even
Margin as a share of order value
Attribute the orders to the creator
Break-even only means something if you can see which orders came from which creator. KALO IQ tracks codes, links and revenue per creator.
See how it works →What this page does not claim
No conversion or margin benchmark is published here
No benchmark is claimed on this page
Conversion rateyour input
Average order valueyour input
Gross marginyour input
This pagearithmetic over your four inputs
Every input on this page is yours. Our index holds no revenue, order or conversion data of any kind, so there is nothing for us to benchmark against and no figure on this page carries a sample size. The engagement benchmarks elsewhere on this site are measured from our own index and do carry one.
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FAQ
Campaign break-even FAQ
Units are the fee divided by the gross margin per order, rounded up. A $2,500 fee against a $68 order value at 55% margin needs 67 orders, because each order contributes $37.40 of margin. Revenue needed is those units multiplied by order value, and engaged visitors are the units divided by your conversion rate.
Because revenue does not pay the fee, margin does. A campaign that produces $4,556 of revenue on a 55% margin has produced $2,506 of gross margin, which only just covers a $2,500 fee. Judging the same campaign on revenue alone makes it look like a 1.8x return when it is actually break-even.
Yes. Enter everything the campaign costs you: the creator fee, the cost of any product gifted, shipping, and anything paid for usage rights or paid amplification. Those are real costs against the same margin, and leaving them out understates the break-even point by exactly their amount.
Not necessarily, and this is why the tool reports ROAS at break-even as well. A campaign that breaks even on first orders but produces content you can use in paid media, or customers who order again, can be worth running. What it should not do is break even while being counted as a success on revenue.