For DTC Brands
Find creators who drive sales, not just views. Track ROI and scale what works.
Learn more →FREE TOOL
Campaign brief generator
A brief that only lists deliverables gets you content you did not want. This one writes the two sections brands usually leave out — what good looks like and what to avoid — and it writes them differently for each goal and each platform. Fill in nine fields, copy the finished document, send it.
Campaign details
Appears in the brief header
What the campaign is about
Rewrites sections 5 and 6
Rewrites sections 2, 5 and 8
Counted as published, not drafted
Deliverables per creator
Sets the dates in section 3
Rewrites section 4
Your number, not ours
Your brief
The brief is plain text, so it pastes cleanly into a document, an email or Notion without picking up stray formatting. The only figure in it is the fee you entered.
Find the creators to send it to
A brief is only as good as the shortlist. KALO IQ has 100M+ hand-verified creators with measured engagement and audience quality.
Browse free →What this brief does not claim
No benchmark figure appears in the document
No benchmark is claimed on this page
Rate or fee guidancenone — the fee is yours
Engagement benchmarknot included
Reach or impression estimatenot included
Everything elseauthored brief language
This generator states no figure of ours at all. The fee in section 7 is the number you typed, labelled as such inside the document. Our measured engagement benchmarks live on the engagement tools and on the methodology page, where they carry a sample size.
FEATURES
Everything you need to run smarter influencer campaigns
Powerful tools to discover, analyze, manage and measure influencer marketing success.
US influencer database
Access 100M+ verified creators with detailed profiles and real-time data.
Influencer discovery
Find the perfect creators using advanced filters and AI-powered search.
Fake follower checker
Detect fake followers and creators with in-depth authenticity analysis.
Influencer analytics
Analyze performance, engagement, audience demographics and content metrics.
Influencer outreach
Reach out at scale with personalized emails and automated follow-ups.
Campaign management
Manage campaigns, collaborations, deliverables and payments in one place.
Influencer ROI
Track performance, measure ROI and prove the impact of your campaigns.
Built for brands, agencies and marketers
Use cases designed for every type of business.
For Agencies
Manage multiple clients, streamline workflows and deliver better results.
Learn more →For Startups
Launch campaigns fast, test creators and grow with limited budgets.
Learn more →For Shopify Stores
Increase conversions and AOV with high-performing creator partnerships.
Learn more →For Enterprises
Advanced analytics, team collaboration and custom reporting at scale.
Learn more →For Creators
Monetize your content, collaborate with top brands and grow your influence.
Learn more →Pricing
Simple pricing for US brands and agencies
Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified creator database.
Save 30%
How big is your team?1 person
15101520+
We recommend the Starter plan for solo use.
Best fit
Free
Try KALO IQ and explore the US creator database.
$0/mo
Free forever
Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
Best fit
Starter30% off
For solo founders and small teams.
$79/mo
billed monthly
Get started- Full 100M+ verified creatorsEvery creator is checked by our 15 person US verification team.
- Unlimited searchesRun as many searches as you want with no daily cap.
- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
Most popular
Best fitGrowth30% off
For growing brands across platforms.
$199/mo
billed monthly
Get started- Everything in Starter, plus
- 5 team seatsInvite up to 5 teammates to one shared workspace, lists and campaigns.
- Unlimited tracked campaignsRun as many campaigns as you need, each with its own reporting.
- 500 email reveals / moReveal up to 500 verified creator emails each month. Resets monthly.
- Full ROI and UTM trackingTrack clicks, conversions and revenue per creator with UTM attribution.
- Advanced audience insightsDeeper demographic, interest and audience overlap breakdowns.
- CSV and PDF exportExport creator lists and campaign reports as CSV or PDF.
- Priority supportFaster response times and priority handling on your tickets.
Best fit
Agency30% off
For agencies managing multiple clients.
$399/mo
billed monthly
Get started- Everything in Growth, plus
- 15 team seatsInvite up to 15 teammates across your agency. Add client workspaces too.
- Client workspacesSeparate workspace per client with isolated data and reporting.
- 2,000 email reveals / moReveal up to 2,000 verified creator emails each month. Resets monthly.
- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
Need more than 15 seats or custom volume? Talk to sales for enterprise pricing.
FAQ
Campaign brief FAQ
Yes, and that is the point of the two sections most briefs skip. Sections 5 and 6 are written for the goal and the platform you picked, so a conversion brief for TikTok tells a creator to name the price in the audio and to keep the product in frame, while an awareness brief for YouTube tells them the segment has to belong to the video. You will want to add your contact details and anything specific to your product, but the structure and the craft guidance are finished.
No. The only number in the document is the fee you typed, and section 7 says so inside the brief itself. We publish measured engagement benchmarks elsewhere on this site, with sample sizes, but a brief is not the place for them: a creator reading a brief needs to know what to make, not what the median Instagram account engages at.
Because you are going to change it. Plain text pastes into a document, an email or Notion without dragging formatting with it, and it works the same on a phone. A PDF would look more finished and be harder to edit, which is the wrong trade for a document that needs your contact details and your product specifics added before it goes out.
Section 4 spells each one out in the brief. Organic only means you may not run the content as paid media at all. Thirty or ninety days means you may, on the platform it was made for, for that window. Perpetual means it can run after the campaign, in markets the creator has not seen, without coming back to them, which is why it should be priced well above the others rather than slipped in as a default.
The brief states that two rounds of feedback are included and that a third moves the live date rather than compressing the edit. That sentence is there deliberately: most late deliveries are caused by a third round of notes against an unchanged live date, and saying so up front is easier than renegotiating later.