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YouTube engagement rate calculator
This calculates your YouTube engagement rate from your own numbers, on subscribers and on views. The band it compares against is an industry estimate, not something we measured: our index holds zero YouTube profiles, and this page says so rather than dressing an estimate up as a benchmark.
Your YouTube numbers
Your engagement rate
Engagement rate on subscribers
Total engagements
Rate on views
Range across published estimates
Creators you can actually verify
Our measured data is Instagram, and it is the deepest part of the index: 100M+ hand-verified creators with engagement we computed ourselves.
Browse free →Why there is no measured YouTube benchmark here
YouTube engagement: industry estimate
Industry estimate, not measured from our dataRate on subscribers 1.00-4.00%
Rate on views 1.50-5.00%
Our index holds zero YouTube profiles. There is no YouTube data in it at all, so every YouTube figure on this site is an industry estimate carried over from published sources, and it carries no sample size and no link to our methodology page. That is how you can tell our estimates from our measurements anywhere here. The benchmarks we did measure are Instagram, and they are on the methodology page with their samples.
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FAQ
YouTube engagement rate FAQ
Views, if you are judging how a single video performed, because subscriber counts on YouTube drift a long way from the audience that actually sees a video. Subscribers, if you are comparing a channel against an Instagram or TikTok account where the rate is conventionally computed over the follower base. This page prints both, because quoting the wrong one against a benchmark built on the other is the most common way a YouTube engagement comparison goes wrong.
None. Our index holds 114,122 Instagram profiles and 15,909 TikTok profiles, and zero YouTube. The platform is not even storable in our schema today. We say so here rather than quietly showing an estimate in the same typography as a measurement, which is what the badge and the missing sample size on this page are for.
It is carried over from published industry sources, which is all an estimate ever is on this site. It has no sample size and no link to our methodology page, because both of those belong to figures we measured ourselves. If a band anywhere on this site shows an n and a method link, we measured it; if it shows a badge instead, we did not.
This calculator adds likes and comments. Published YouTube figures sometimes add shares, and a few add watch time or click-through, which is part of why YouTube benchmarks disagree so much between sources. Check what a published figure counted before you decide your channel is above or below it.
The Instagram ones. The engagement rate benchmarks, the engagement rate grader, the follower tier lookup, the likes-to-followers ratio and the per-niche rate calculators all publish bands measured from our own index, each with a sample size and a link to the method. This page is a calculator on your own numbers with an estimate for context, and it is labelled that way throughout.