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Instagram CPM calculator
Enter what you paid and what the post delivered. The CPM is arithmetic on your own two numbers, so it carries no sample size and no estimate label — it is simply your figure. The comparison range underneath it is an industry estimate, and it is labelled as one.
The deal
From the creator’s own analytics
Used for cost per 1,000 followers
Cost per 1,000 impressions
CPM
Your CPM
Typical Instagram CPM
Cost per 1,000 followers
Fee paid
Impressions delivered
Impressions as a share of followers
Industry estimate range
See the engagement before you price it
KALO IQ reports measured engagement and audience quality on every creator, so a CPE is built on a real number rather than an assumed one.
Check free →Instagram benchmarks: what is measured and what is estimated
Typical CPM by platform
Industry estimate, not measured from our dataInstagram $6 – $12
TikTok $5 – $10
The figure at the top of this page is yours: fee divided by what the post delivered. Nothing about it is a claim of ours. The comparison range is an industry estimate and carries no sample size, because our index holds no rate, CPM, CPE or payout data of any kind.
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FAQ
Instagram CPM FAQ
Neither: it is arithmetic on the two numbers you typed in. We do not measure it and we are not estimating it, so it carries no sample size and no badge. What IS an estimate is the comparison range beside it, and that is labelled.
Published industry figures, not our index. Our index holds no rate, CPM, CPE or payout data of any kind, so there is nothing of ours to measure a money benchmark against. The range is shown openly so you can substitute your own.
None of the money figures. The CPM is yours and the comparison range is an industry estimate. The measured engagement benchmarks on this site live on the engagement tools and on the methodology page.
Lower is better only if the denominator is real. A cheap CPM bought against inflated impressions, or a cheap CPE bought against engagement from a pod, costs more than a higher figure against a genuine audience. Check the audience first, then compare the number.