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Engagement rate grader
Enter a creator’s Instagram numbers and get a letter grade. The grade is the creator’s percentile inside their own follower tier, measured from 97,907 Instagram profiles in our index — not a rule of thumb.
Instagram metrics
Instagram followers, not reach
Average across the last 10-15 posts
Average across the same posts
Your grade
Grade
Engagement rate
Your tier, measured
Where you rank
Follower tier
Engagements per post
Median rate in your tier
Instagram median
Check whether this engagement is real
A grade is only as good as the audience behind it. KALO IQ hand-verifies every creator and shows audience quality and bot scores.
Check free →The percentiles each grade is cut from, measured from our own index
Nano (under 10K) n = 35,373
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
A — top 10% from 8.96%
B — top 25% from 4.49%
C — above the median from 2.08%
D — above the 25th percentile from 0.93%
E — above the 10th percentile from 0.35%
F — bottom 10% below 0.35%
Micro (10K-100K) n = 53,855
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
A — top 10% from 7.77%
B — top 25% from 3.40%
C — above the median from 1.38%
D — above the 25th percentile from 0.50%
E — above the 10th percentile from 0.21%
F — bottom 10% below 0.21%
Macro (100K+) n = 8,679
Measured from KALO IQ’s own index · Instagram only · plausible band 0.1-25% · Methodology
A — top 10% from 8.79%
B — top 25% from 3.78%
C — above the median from 1.44%
D — above the 25th percentile from 0.49%
E — above the 10th percentile from 0.20%
F — bottom 10% below 0.20%
A grade is a rank, not a score out of ten. An A means the creator is in the top tenth of their tier on engagement; an F means the bottom tenth. Grades are cut inside the tier, so a 2% rate can be a C for a nano creator and a B for a macro creator.
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Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified creator database.
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How big is your team?1 person
15101520+
We recommend the Starter plan for solo use.
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Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
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billed monthly
Get started- Full 100M+ verified creatorsEvery creator is checked by our 15 person US verification team.
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- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
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Get started- Everything in Growth, plus
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- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
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FAQ
Engagement rate grader FAQ
The grade is a percentile, not a threshold. We measured the engagement rate of 97,907 Instagram profiles in our own index and recorded the 10th, 25th, 50th, 75th and 90th percentile inside each follower tier. Your rate is placed on that curve by interpolation. Top 10% is an A, top 25% a B, above the median a C, above the 25th percentile a D, above the 10th an E, and below that an F.
Because engagement is graded inside the tier. The measured median is 2.08% for accounts under 10K, 1.38% for 10K-100K and 1.44% above 100K, so a 2% rate is ordinary for a nano account and comfortably above median for a micro one. Grading everyone against one platform number would punish small accounts and flatter large ones.
Yes. Every percentile behind the grade comes from Instagram profiles in our index. We hold no YouTube or X profiles at all, and our TikTok engagement is computed over followers rather than views, which is not the industry convention, so no measured grade is offered for those platforms.
It depends on the tier, and that is the point. At the measured 90th percentile an A starts at 8.96% for accounts under 10K, 7.77% for 10K-100K and 8.79% above 100K. Those are the top tenth of each tier, not round numbers chosen for effect.
No. Saves and shares appear only in a creator’s own analytics, so an outside grade cannot use them. The percentiles behind the grade were measured the same way: likes plus comments over followers. Your grade and the curve it is placed on are built identically.