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Do I need a contract for a brand deal

TL
Tasha Lin · Food creator
Asked 3 weeks ago · Updated 2 weeks ago
ContractsBrand dealsLegal

Do I really need a contract for a small brand deal or is that overkill? What should it even cover?

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4 answers

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Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

Yes, even for small deals. A contract protects you when goodwill and memory run out. Get the deliverables, the usage rights and how long they last, any exclusivity, the timeline, the fee and the payment terms in writing. A clear email both sides agree to counts when there is no formal contract, but a real one is better. If the brand sends theirs, read the usage and exclusivity clauses twice since that is where creators give away the most for free. General info, not legal advice.

Always get it in writing

Even a small deal can go sideways. Written terms are your only backup.

Cover the essentials

Deliverables, fee, payment terms, timeline. The boring parts are the ones that bite.

Watch usage and exclusivity

How long can they use it, and what does exclusivity block? Price both.

An email can work

No formal contract? A clear email both sides accept is far better than a handshake.

👍 Helpful 151
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Liam CarterCreator3 weeks ago

A handshake deal cost me a reshoot I never got paid for. Now every deal, even a 200 dollar one, has terms in writing.

👍 Helpful 25
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Marcus WebbCreator Pro2 weeks ago

The usage clause is where they get you. Perpetual all-channel usage for one post fee is a giveaway, cap it.

👍 Helpful 19
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Sofia RomanoCreator ProTop contributor1 week ago

You do not need a lawyer for a simple deal. A clear email confirming scope, fee and usage has saved me more than once.

👍 Helpful 13

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