KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
Reach on Instagram follows engagement, so make content people save and send to a friend. Reels get the widest reach right now, so lead with a hook in the first second, keep them short, and add captions. Post when your audience is active, use a few relevant keywords and tags, and reply to comments fast to signal the post is worth pushing.
What lifts your reach
Reach is downstream of engagement. Earn the save and the share.
Lean into Reels
Reels carry the widest reach. Lead with them.
Earn saves and shares
Make the kind of post people send to a friend.
Post at peak times
Catch your audience when they are actually online.
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