CES 2027: the brand guide
CES 2027 is already on the calendar. It opens the tech year as always. The Consumer Technology Association has confirmed January 6-9, 2027 in Las Vegas, with around 148,000 trade visitors and 4,100+ exhibitors expected across multiple venues. If you plan a year ahead, here is what to expect and whether your brand should book early.
What it is
CES, produced by the Consumer Technology Association, is the world's largest consumer technology trade show. The 2027 edition runs January 6-9 across the Las Vegas Convention Center, the Venetian Expo and ARIA, connected by the show's Tech Express and shuttles. Around 148,000 trade visitors are expected to explore technologies spanning healthcare, energy, mobility, fintech, marketing and connected commerce, drawing roughly 6,900 media representatives covering the launches. The C Space campus, dedicated to media, advertising and brand partnerships, is the part most relevant to marketers. Startups pitch in Eureka Park while global brands launch on the main stages.
Why brands attend
It sets the technology agenda for the entire year, so you leave knowing what is coming.
The C Space campus is built specifically for media, advertising and brand-partnership conversations.
Retailers, platforms, advertisers and creators all attend, making it a dealmaking floor.
Booking a year ahead secures better space and rates for exhibitors.
Who should go
- Consumer-brand marketers tracking tech and culture.
- Retail and ecommerce teams scouting partnerships.
- Media, adtech and platform teams at the C Space campus.
- Brands exploring creator and content partnerships around new tech.
Launching at CES 2027? Reach real audiences
A CES launch is only as strong as the creators amplifying it. KALO IQ gives you 100M+ hand-verified US creators filtered by niche, audience and genuine engagement, so your launch reaches real US buyers.
Start free with KALO IQCES 2027: common questions
When is CES 2027?
CES 2027 runs from 6 to 9 January 2027 at the Las Vegas Convention Center and other venues across Las Vegas. The dates are confirmed by the Consumer Technology Association.
How big is CES expected to be in 2027?
CES 2027 is expected to draw around 148,000 trade visitors and 4,100+ exhibitors, in line with recent editions, with roughly 6,900 media representatives covering the show.
Is CES open to the public?
No. CES is a trade-only event. You must be 18 or older and affiliated with the consumer technology industry. You submit business credentials to the CTA to verify your affiliation.
Is CES useful for marketers?
Yes. The C Space campus is dedicated to media, advertising, content and brand partnerships. Retailers, platforms and creators all attend too, which makes CES a major brand and marketing event, not only a product show.