Google Cloud Next 2026: the brand guide
Google Cloud Next is Google Cloud's flagship annual conference. The 2026 edition runs three days at Mandalay Bay in Las Vegas, drawing 32,000+ cloud practitioners, developers and business leaders around the Agentic Era theme. It is a cloud and AI event at its core, with deep product and developer programming. Here is what to expect and whether your team belongs there.
What it is
Google Cloud Next is Google Cloud's largest event of the year, built for cloud practitioners, developers, IT leaders, data scientists and business executives. The 2026 edition centered on the Agentic Era, with keynotes, 700+ breakout sessions, spotlights and a Showcase and Expo tech playground. Programming covers the full Google Cloud ecosystem, Gemini and Vertex AI, BigQuery, Looker, Cloud Run and GKE, plus hands-on labs and direct access to Google engineers. An invite-only Partner Summit runs alongside the main conference, plus a Startup Summit track focuses on scaling SaaS on Google Cloud.
Why brands attend
It is the definitive look at Google Cloud's AI and product roadmap for the year.
The 700+ sessions and hands-on labs make it deeply practical for technical teams.
The Partner Summit and expo are built for ecosystem partnerships and deals.
The Startup Summit track and Google Cloud credits make it valuable for scaling SaaS companies.
Who should go
- Developers, cloud architects and IT leaders on Google Cloud.
- Data scientists and AI and ML teams.
- SaaS startups scaling on Google Cloud.
- Partners and ISVs in the Google Cloud ecosystem.
SaaS growth runs on real reach
Developer and SaaS brands lean on creators too, where the audience has to be real. KALO IQ gives you 100M+ hand-verified US creators filtered by niche, audience and genuine engagement.
Start free with KALO IQGoogle Cloud Next 2026: common questions
When is Google Cloud Next 2026?
Google Cloud Next 2026 runs from 22 to 24 April 2026 at the Mandalay Bay Convention Center in Las Vegas, with badge pickup and the invite-only Partner Summit starting 21 April.
How much is a Google Cloud Next pass?
Standard registration was $1,599, with that rate ending 25 March 2026. Keynotes are livestreamed free globally. Confirm current pricing on the official site.
How big is Google Cloud Next?
The 2026 edition drew more than 32,000 in-person attendees, with 700+ breakout sessions, alongside millions watching the keynotes online.
Who should attend Google Cloud Next?
Developers, cloud architects, IT leaders, data scientists and business executives on Google Cloud, plus SaaS startups and ecosystem partners. It is a technical cloud and AI conference.