NRF 2027: Retail's Big Show guide
NRF 2027, Retail's Big Show, is confirmed for January 10-12, 2027 at New York's Javits Center. It is the retail industry's flagship event, pulling 45,000+ professionals to explore the technology and trends moving retail forward. New for 2027 is NRF Rev, a co-located event tackling retail returns. If you sell at retail, here is what to expect.
What it is
NRF Retail's Big Show, run by the National Retail Federation, is where the retail world gathers each January to see the technology and strategy shaping the industry. The 2027 edition runs three days at the Javits Center, bringing 45,000+ retail professionals from 100+ countries together with 1,000+ exhibitors showing retail technology, from AI and automation to payments, supply chain and retail media. New for 2027 is NRF Rev, a co-located event focused on retail returns, one of the industry's most expensive and frustrating challenges, included with an NRF 2027 pass. The programming pairs big-picture keynotes with operator-level takeaways.
Why brands attend
It is the single biggest concentration of retail decision-makers in one place each year.
The expo floor is the fastest way to scout retail and commerce technology partners.
The new NRF Rev co-located event adds a dedicated track on retail returns.
It is in New York in January, adjacent to a dense market of brands, agencies and media.
Who should go
- Retail and ecommerce brand leaders planning the year.
- Merchandising, operations and customer-experience teams.
- DTC brands scouting retail technology and partners.
- Marketers aligning creator and retail-media strategy with the retail calendar.
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Start free with KALO IQNRF 2027: Retail's Big Show: common questions
When is NRF 2027?
NRF 2027, Retail's Big Show, runs from 10 to 12 January 2027 at the Jacob K. Javits Convention Center in New York City. The dates are confirmed by the National Retail Federation.
What is new at NRF 2027?
NRF 2027 introduces NRF Rev, a co-located event focused on retail returns, included with an NRF 2027 pass. It tackles one of retail's most expensive operational challenges.
How big is NRF Big Show?
Retail's Big Show brings more than 45,000 retail professionals from over 100 countries to New York each year, with 1,000+ exhibitors on the expo floor.
Who attends NRF 2027?
Retail and ecommerce leaders, merchandising and operations teams, technology vendors and brand marketers. It is the largest annual concentration of retail decision-makers.