Programmatic I/O 2026: the brand guide
Programmatic I/O is the go-to event for programmatic advertising, data and media-buying strategy. The 2026 edition runs two days in New York, aimed at the people who plan and buy digital media at scale. It is a focused, technical adtech event, not a broad marketing festival. If you work in programmatic or digital media, here is what to expect.
What it is
Programmatic I/O is one of the most focused events in advertising, built around programmatic advertising, data and media buying. The programming goes deep on the mechanics of digital media: buying strategy, data and identity, measurement and the platforms that run the open web and connected TV. It is aimed at media buyers, adtech professionals and the teams that operate programmatic at scale, which makes it more technical and specialized than a general marketing conference. The New York timing in late September aligns with planning for the year ahead.
Why brands attend
It is one of the few events focused purely on programmatic and digital media buying.
The data, identity and measurement programming is directly relevant to media teams.
The audience is concentrated adtech and media-buying professionals.
It is in New York, the center of the US media and advertising market.
Who should go
- Programmatic and digital media buyers.
- Adtech professionals and platform teams.
- Data, identity and measurement specialists.
- Media and performance teams operating at scale.
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Start free with KALO IQProgrammatic I/O 2026: common questions
When is Programmatic I/O 2026?
Programmatic I/O 2026 runs on 28 and 29 September 2026 in New York City. Confirm the exact venue on the official site.
What is Programmatic I/O about?
It focuses on programmatic advertising, data and media-buying strategy, going deep on buying mechanics, data and identity, measurement and the platforms behind digital media.
Who should attend Programmatic I/O?
Programmatic and digital media buyers, adtech professionals, data and measurement specialists, plus media teams operating at scale.
Is Programmatic I/O technical?
Yes. It is more technical and specialized than a general marketing conference, built specifically for programmatic and digital media professionals.