RSAC 2026: the brand guide
RSAC is the cybersecurity world's biggest stage. Each spring around 45,000 security professionals fill San Francisco's Moscone Center for four days of keynotes, workshops and a vast expo floor. The 2026 theme is The Power of Community Starts with You. It is a deeply technical event, so it sits here as the security industry's flagship rather than a brand-marketing play. Here is what to expect.
What it is
The RSAC Conference, founded in 1991 and formerly the RSA Conference, is the premier gathering for the global cybersecurity community. Across four days at the Moscone Center it runs keynotes, hands-on workshops, learning labs and a large exhibition floor of security tools and vendors. The agenda spans threat intelligence, incident response, AI-driven security, post-quantum cryptography, identity and access management, cloud security and compliance. It doubles as an innovation launchpad, with startups pitching investors and emerging-tech companies demoing on the floor. Sessions often carry continuing-education credits, which matters for credentialed security professionals.
Why brands attend
It is the single largest gathering of cybersecurity decision-makers and practitioners in the world.
The expo floor is a live marketplace of security tools and potential partners.
It blends senior strategy keynotes with deep technical training, so it serves both leadership and hands-on teams.
Startups and emerging-tech vendors use it as a launchpad, which makes it strong competitive intelligence.
Who should go
- Cybersecurity vendors and their marketing and sales teams.
- CISOs, security leaders and hands-on practitioners.
- Security startups raising or launching.
- Enterprise IT and risk teams evaluating tools.
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Start free with KALO IQRSAC 2026: common questions
When is RSAC 2026?
RSAC 2026 runs from 23 to 26 March 2026 at the Moscone Center in San Francisco, California.
How big is RSAC?
RSAC is the leading global cybersecurity conference, drawing tens of thousands of attendees each year, with public figures around 45,000, plus hundreds of exhibitors on the expo floor.
What is the RSAC 2026 theme?
The 2026 theme is The Power of Community Starts with You, with programming spanning AI-driven defense, post-quantum security, identity, cloud security and more.
Who should attend RSAC?
Cybersecurity vendors and their teams, CISOs and security practitioners, security startups, plus enterprise IT and risk teams evaluating tools. It blends senior strategy with deep technical training.