Shoptalk 2026: the retail and ecommerce guide
Shoptalk Spring is the largest annual conference for retail and ecommerce. Each March it draws more than 10,000 executives to Mandalay Bay in Las Vegas, with roughly one in three holding a C-suite role. The 2026 theme is Retail in the Age of AI, running through every track from marketing and media to operations. If you sell to consumers, this is where retail's decision-makers gather. Here is what to expect.
What it is
Shoptalk Spring is the premier event for retail and ecommerce, covering the full commerce ecosystem from major chains and DTC brands to the platforms and infrastructure behind them. The 2026 edition centers on Retail in the Age of AI, with that theme running through tracks on marketing and media, operations, technology and customer engagement. The agenda spans 180+ speakers across 50+ sessions, with an exhibit hall of 650+ companies covering personalization, loyalty, retail media, fulfillment and analytics. Around one in three attendees holds a C-suite title, which makes the networking unusually senior.
Why brands attend
It is the largest annual concentration of senior retail and ecommerce leaders in one place.
A dedicated Marketing & Media stage speaks directly to brand and growth teams.
The exhibit hall is the fastest way to scout retail media, commerce and martech partners.
One in three attendees is C-suite, so the meetings you take are with budget-holders.
Who should go
- Retail and ecommerce brand leaders and growth teams.
- DTC and consumer brands scaling acquisition and retention.
- Retail-media, commerce and martech companies selling into retail.
- Marketers aligning creator and retail-media strategy.
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Start free with KALO IQShoptalk 2026: common questions
When is Shoptalk 2026?
Shoptalk Spring 2026 runs from 24 to 26 March 2026 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
How big is Shoptalk?
Shoptalk Spring 2026 expects more than 10,000 attendees and 180+ speakers across 50+ sessions, with roughly one in three attendees holding a C-suite role. The exhibit hall features 650+ companies.
What is the Shoptalk 2026 theme?
The 2026 theme is Retail in the Age of AI, which runs through every track, from marketing and media to operations, technology and customer engagement.
Is Shoptalk worth it for brands?
Yes, especially for retail and ecommerce brands. It is the largest annual gathering of senior retail decision-makers, with a dedicated marketing and media stage and a large exhibit hall for scouting commerce and martech partners.