Web Summit 2026: the brand guide
Web Summit is the largest technology conference in the world. Each November more than 70,000 people from 160+ countries fill Lisbon for four days of keynotes, startup exhibitions and after-hours networking. It pulls founders, investors, Fortune 500 executives and tech media into one place. There is even a marketing-focused summit inside it. Here is what Web Summit 2026 looks like and whether your brand should go.
What it is
Web Summit, founded in 2009 and held in Lisbon since 2016, is widely considered the biggest tech event on earth. The four days run on Centre Stage keynotes plus a set of specialised summits, including PandaConf for marketing, ContentSummit for media and SaaS Monster for enterprise software. Around the formal programme sits a huge startup exhibition and Night Summit, the after-hours networking spread across Lisbon's bars and restaurants. The 2025 edition drew more than 71,000 attendees, 850+ speakers, 2,700+ startups and 1,857 investors, which is the scale to expect again.
Why brands attend
It is the largest single gathering of founders, investors and tech media in the world.
PandaConf, the marketing summit inside Web Summit, speaks directly to brand and growth teams.
The startup exhibition and investor presence make it a dealmaking and partnership engine.
Night Summit turns the whole city into a networking floor after hours.
Who should go
- Startup founders raising or scaling.
- Investors and corporate-development teams.
- Brand and growth marketers, especially via PandaConf.
- Media, enterprise-software and developer teams using the themed summits.
Tech brands grow on real reach
A great pitch or product needs real creators amplifying it. KALO IQ gives you 100M+ hand-verified US creators filtered by niche, audience and genuine engagement, so your spend reaches real people.
Start free with KALO IQWeb Summit 2026: common questions
When is Web Summit 2026?
Web Summit 2026 runs from 9 to 12 November 2026 at the Altice Arena and the adjacent FIL exhibition centre in the Parque das Nacoes district of Lisbon, Portugal.
How big is Web Summit?
Web Summit is the world's largest technology conference. The 2025 edition drew more than 71,000 attendees from 157 countries, with 850+ speakers, 2,700+ startups and 1,857 investors. Similar scale is expected in 2026.
How much are Web Summit tickets?
General attendee tickets start from around 895 euro early-bird and rise toward 995 euro or more closer to the event. Tickets must be bought through the official Web Summit site, since resale tickets are not valid.
Is Web Summit useful for marketers?
Yes. Web Summit includes PandaConf, a dedicated marketing summit, alongside its startup and enterprise tracks, plus extensive networking. It is valuable for brand and growth teams, not only founders and investors.