How KALO IQ verifies creators
Creators who sign up submit their details and the profile goes into draft. Brands cannot see it. It stays in draft until a person approves it. Tools do the analysis. A human manager makes every final decision.
Most databases are scraped and left to rot. Ours is screened on the way in and re-screened over time. That's the whole pitch: every profile inside the count has been through it, which is not something a scraped index can say at any size.
What happens when a creator signs up
The creator enters their details and the profile is held in draft, invisible to brands, until a reviewer has worked through it. A standard signup runs 14 checks. Submissions that arrive incomplete or come in through email or social outreach run 30 or more.
What the reviewer looks at
The reviewer opens the live profile and compares it with the stats the creator entered. The floor is 1,000 followers. In-house tooling checks the account creation date. It flags followers that are inactive, dead or frozen. It reviews engagement on past posts. The reviewer also cross-checks the creator against what is published about them elsewhere online.
When a profile does not pass
Under 14% of submissions are rejected or sent back. The creator is told exactly which checks failed so they can fix the profile and resubmit.
Rescreening
Approved profiles are rescreened every 90 days. Tools run first. Anything unusual goes to a manager for manual review.
Who does the reviewing
The review team are full time remote employees. Most are in the US. Others are placed in their own countries so they can cover local markets and languages.
Why we do it this way
KALO IQ has connected brands with creators since 2015, first through its own creator network and later as the platform. The index holds 100M+ creators. A brand paying to reach an audience needs that audience to be real, so a person signs off on every profile before it can be found.
See the result
Open the creator database and check a creator's audience quality yourself or read whether KALO IQ is legit.
Start freeWhat customers say
"KALO IQ has completely transformed how we discover and evaluate creators. The audience analytics and authenticity insights help us make smarter influencer marketing decisions."
Marketing Manager, ESME Luxury
"What impressed us most was the quality of creator intelligence. KALO IQ helped us identify high-performing creators that aligned perfectly with our target audience."
Influencer Marketing Lead, Ignite Digital Media
"The outreach automation and campaign management features significantly reduced our manual work and improved team productivity."
Growth Marketing Manager, BePO