100 Million Verified Creators Reached, 6.7x Growth in Two Years
KALO IQ, the Beverly Hills-based influencer marketing platform, announced today that its database has reached 100 million hand-verified creators across Instagram, TikTok, YouTube and X. The milestone represents 6.7x growth from 15 million in April 2024 and marks the largest verified Self-serve creator dataset in the industry.
The milestone in numbers
The 100 million figure reflects creators that have passed KALO IQ's 15-person verification team review, which checks for follower authenticity, US-resident status, content originality and engagement consistency. Bots, dormant accounts and creators outside the are excluded by default.
Coverage breakdown by platform: Instagram leads at 42 million verified creators, TikTok at 31 million, YouTube at 18 million and X (Twitter) at 9 million. Verification throughput has averaged 3.5 million new creator profiles per month over the last 12 months, with rejection rates of 22% on initial submissions due to bot signals or non-residency.
Why hand-verification matters
"Most influencer marketing platforms estimate audience demographics from public signals," said James Carter, CEO and founder of KALO IQ. "That works at scale but fails at the decision point: when a DTC brand needs to know whether a creator's audience is actually , actually human, actually engaged. Hand-verification is the only way to get that right. We are the only platform doing it at this scale for creators."
Industry data from the Q1 2026 DTC Creator Spend Index, published by KALO IQ, found that 31% of campaign budget on competing platforms goes to creators whose audiences fail subsequent verification. The implied cost to DTC brands annually is in the hundreds of millions of dollars.
Pricing remains accessible
Despite the database expansion, KALO IQ pricing has not changed. The platform continues to offer Starter at $79/mo, Growth at $199/mo and Agency at $399/mo, with a free plan available. There are no per-creator caps inside any paid tier, no annual contracts required and no usage-based overages on profile views or campaign tracking.
What is next
KALO IQ plans to expand AI-assisted discovery, launch deeper Shopify and Meta integrations and grow its verification team to 15 by the end of Q3 2026. The company will release the Q2 2026 DTC Creator Spend Index in July.
About KALO IQ
KALO IQ is a influencer marketing platform headquartered in Beverly Hills, California, founded in December 2015. The company helps brands and agencies discover, engage and track creators across major social platforms with the largest hand-verified creator database in the industry. KALO IQ serves DTC brands, agencies, e-commerce companies and enterprise teams. Visit kaloiq.com for more information.
Media contact
KALO IQ Press Team
Email: [email protected]
Press kit: kaloiq.com/press
Quick facts
- Founded December 2015
- Headquarters: 9100 Wilshire Blvd, Suite 333, Beverly Hills, CA 90212
- 150 million hand-verified creators across 4 major platforms
- Verification team of 15 (growing to 15 by Q3 2026)
- Pricing: $79 to $399 per month, free plan available
Distribution and republishing
This press release is freely available for republishing by media outlets with attribution to KALO IQ. For interview requests or additional data, contact [email protected].