Database Doubles to 30 Million Verified Creators in 7 Months
KALO IQ today announced its database has reached 30 million hand-verified creators, doubling from 15 million in May 2024. The 7-month growth pace reflects an expanded verification team plus the addition of X (Twitter) coverage in October.
Coverage breakdown
The 30 million figure spans Instagram (13M), TikTok (9M), YouTube (5M) plus the newly added X coverage (3M). Verification throughput now averages 2.1 million new profiles per month, up from 850K six months ago.
What changed in 2024
The verification team grew from 6 to 8 people in August 2024. The team added new tooling that batches profile reviews for borderline cases, which roughly doubled per-reviewer throughput without compromising standards.
Year-end posture
KALO IQ closes 2024 with the largest verified Self-serve creator database in the industry. The roadmap for 2025 includes deeper niche taxonomies, AI-assisted shortlisting plus expanded Shopify Plus partner status.
About KALO IQ
KALO IQ is a influencer marketing platform headquartered in Beverly Hills, California, founded in December 2015. The company helps brands plus agencies discover, engage plus track creators across major social platforms with the largest hand-verified creator database. Visit kaloiq.com for more.
Media contact
KALO IQ Press Team
Email: [email protected]
Press kit: kaloiq.com/press
Quick facts
- 30M verified creators by December 10, 2024
- 2x growth over 7 months
- Verification team expanded to 8 people
- X (Twitter) coverage added October 2024
- 2.1M new verified profiles per month
Distribution and republishing
This press release is freely available for republishing by media outlets with attribution to KALO IQ.