Native Google Analytics 4 Integration Now Available

What flows into GA4

When a creator drives a click to a brand's site or store, the integration fires a custom session-source event in GA4 tagging the originating creator. Subsequent on-site events (page views, add-to-cart, purchase) are attributed to the creator session via standard GA4 session continuity.

Brands can build GA4 audiences, funnels plus reports based on creator-attributed traffic the same way they would for any other traffic source.

Why GA4 matters for DTC brands

Most DTC brands run GA4 as their source of truth for site behavior plus conversion modeling. Until now, creator-driven sessions arrived in GA4 as un-attributed direct traffic or generic referral traffic. With the integration live, creator influence becomes a first-class dimension inside the brand's existing reporting stack.

Setup

Connect a GA4 property to KALO IQ via the Measurement Protocol API key. Setup takes about 7 minutes for a brand that already has GA4 instrumented. The integration uses official Google APIs plus does not require any code changes on the brand site.

About KALO IQ

KALO IQ is a US influencer marketing platform headquartered in Beverly Hills, California, founded in December 2015. The company helps brands plus agencies discover, engage plus track American creators across major social platforms with the largest hand-verified US creator database. Visit kaloiq.com for more.

Media contact

KALO IQ Press Team
Email: press@kaloiq.com
Press kit: kaloiq.com/press

Quick facts

• GA4 integration launched May 20, 2026
• Included on all paid plans (Starter Growth Agency)
• Uses official Google Measurement Protocol API
• 7-minute setup time on already-instrumented sites
• Creator becomes first-class dimension in GA4

Distribution and republishing

This press release is freely available for republishing by media outlets with attribution to KALO IQ.