30M verified creators, expanded niche filters
v3.0 marks the database hitting 30 million hand-verified creators plus a major expansion of the niche taxonomy from 47 categories to 87. Two stability fixes plus a performance improvement round out the release.
30 million verified creators
The database crossed 30M hand-verified creators on December 10, 2024. Coverage breaks down as Instagram 13M, TikTok 9M, YouTube 5M plus X 3M. The newly added X coverage launched in October.
- 2x growth over the prior 7 months
- Verification team expanded to 8 people
- X (Twitter) coverage live
- 2.1M new verified profiles per month
Niche taxonomy expansion
The niche taxonomy grew from 47 to 87 categories. New niches include creator economy, parenting subgroups, performance athletes, sustainable living plus pet wellness. Existing campaigns auto-remap to the most-specific applicable niche.
- 40 new niche categories added
- Existing campaigns auto-remap with no manual work
- Sub-niche selection now available on Growth plus Agency tiers
Filter performance
Combined-filter search queries (niche plus location plus engagement) saw median response times improve from 2.1s to 1.4s. Backend indexing was rebuilt to support the new niche taxonomy with sub-second response on 80% of queries.
- Median: 2.1s → 1.4s
- P95: 5.8s → 4.1s
Campaign duplicate detection
Workspace campaign duplicates created within 5 seconds of each other were not being deduplicated correctly. Now properly merges or warns the user. Affected fewer than 0.1% of campaigns.
Outreach template variable mishandling
Outreach templates with creator first-name variables that contained apostrophes (O'Brien, D'Angelo) rendered with HTML entities in some clients. Now properly UTF-8 escapes.
Coming next
v3.1 will ship deeper Shopify integration improvements plus initial work on AI-assisted shortlist building. Target: late January 2025.
For developers
v3.0 introduces a new niche_id field on creator objects. Old clients will receive a generic niche label until updated. Full API changelog at /knowledgebase/.
Questions or issues?
Email [email protected] for help with this release. Response time on business days is typically under 24 hours.