James Carter
Co-Founder and CEO at KALO IQ
James Carter is co-founder and CEO of KALO IQ, the US influencer marketing platform founded in December 2015.
What he does
James sets the product vision, leads fundraising and owns the commercial strategy. He works directly with major brand accounts and drives the platform roadmap based on what US marketing teams tell him they actually need - not what influencer marketing platforms typically build.
Why he founded KALO IQ
James spent several years running influencer campaigns for mid-market DTC brands. The problem he kept hitting was the same one: paying for reach that turned out not to be real. Fake followers, overseas audiences misrepresented as American, engagement from bots. He built KALO IQ to solve it at the data layer. Every creator in the database is verified as a real active American before they appear in any search result. That is the founding principle and it has not changed since 2015.
Background
Before founding KALO IQ, James worked in performance marketing with a focus on US consumer brands. He has been based in Beverly Hills since 2017, where the company is headquartered at 9100 Wilshire Blvd, Suite 333. He works with a team of 50 people across 16 countries.
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