Influencer seeding platform
Influencer seeding gets your product into the hands of the right creators and earns organic posts, with no flat fee per placement. It is the low-cost way to generate authentic content and find the creators who genuinely love what you make. KALO IQ runs it at scale. Start free.
Seeding is simple in theory. You send free product to creators and they post about it because they want to, not because they are contracted to. When it works you get authentic content, real social proof and a shortlist of creators who actually like your product and are worth a deeper partnership. The catch is that not everyone posts, so seeding is a numbers game: match well, send wide, then let the organic results outweigh the product cost.
Seeding vs paid posts
| Seeding | Paid post | |
|---|---|---|
| Cost | Product only | Product plus fee |
| Obligation | None, they post if they like it | Contracted placement |
| Feels | Authentic, unprompted | Sponsored |
| You control | Who you send to | The post itself |
Seeding is often the top of the funnel: gift widely, see who posts and loves it, then move the best into paid or affiliate deals.
What makes seeding work
The whole game is matching. Send product to creators whose audience and content actually fit, then a healthy share post unprompted. Send to a random list and you are just giving product away. So the platform that makes seeding pay is the one that helps you find genuinely relevant creators and manage the logistics at volume.
What you need to run it
- Relevant creator discovery: find creators whose niche fits, from 100 million verified US creators.
- Outreach and list management: handle the gifting offers and addresses without a spreadsheet mess.
- Post tracking: see who actually posted, so you know who to keep working with.
Related
- Gifting calculator: model the cost of a seeding program.
- Affiliate influencer: convert your best seeded creators to performance deals.
- Creator whitelisting: amplify the seeded posts that perform.
Run influencer seeding free
Find the right creators, manage gifting and track who posts. Start free with 100 million verified US creators.
Sign up freeSee pricing