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How to get paid for Instagram posts

LC
Liam Carter · Travel creator
Asked 3 weeks ago · Updated 2 weeks ago
Brand dealsInstagramRates

How do creators actually get paid for Instagram posts? Is it just sponsorships or are there other ways?

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4 answers

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Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

You get paid for Instagram posts a few ways: sponsored posts a brand pays for, affiliate links that pay per sale, and content licensing where a brand reuses your post in ads. Sponsored work pays the most per post, so set a rate, usually a few hundred dollars per ten thousand engaged followers as a rough floor, and pitch brands you use. Affiliate income is slower but stacks while you sleep.

The ways posts make money

Sponsored, affiliate and licensing. Most creators run all three at once.

Set a real rate

Price off engagement, not follower count. Quote a range, not one blind number.

Stack affiliate income

Add affiliate links to content you would post anyway. It compounds quietly.

License your best work

When a post performs, a brand will pay to run it as an ad. Charge for that.

👍 Helpful 285
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Aaliyah GrantCreator3 weeks ago

Affiliate was tiny for months then suddenly covered my rent. Do not ignore it just because the first checks are small.

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Sofia RomanoCreator ProTop contributor2 weeks ago

Always separate your post fee from usage. A brand wanting to run your post as an ad is a second invoice, not a freebie.

👍 Helpful 23
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Noah BennettCreator6 days ago

I undercharged my first three posts badly. Use a rate calculator before you reply or you will leave money on the table.

👍 Helpful 16

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