How many influencers do you need for a campaign

For most brands, several micro and mid creators beat one big name. A spread of ten engaged micro creators reaches more real, trusting audiences than a single mega post, and it gives you more content to test and reuse. Size the roster to your goal: awareness wants more creators and reach, conversions want fewer, well-matched ones with strong engagement. Start smaller than you think, see what performs, then put budget behind the winners.

Goal sets the number

Awareness wants spread, conversion wants fit. Size the roster to the objective.

Many micro beats one mega

Ten engaged micro creators usually out-reach and out-convert a single big name.

Budget caps it

Divide budget by realistic rates in your tier. Do not stretch for one expensive name.

Start small, scale winners

Run a test batch, then fund the creators who actually performed.