Protect the brand by putting it all in writing. A solid influencer contract covers the exact deliverables and posting dates, the fee and payment terms, usage rights including whether you can run the content as paid ads and for how long, exclusivity if you need it, approval and revision rounds, and the required FTC disclosure language. Spell out what happens if they miss a deadline or skip the disclosure. This is general info, not legal advice, so have counsel review your template.
Deliverables and dates
Exactly what gets posted, where and when. Vague scope causes most disputes.
Usage rights up front
Where you can run it and for how long. Want it in paid ads? Say so and price it.
Bake in disclosure
Require the FTC language in the contract. Compliance is partly on you.
Cover the what-ifs
Missed deadlines, skipped disclosure, reshoots. Write the consequences down.