How to filter influencers by demographics

Filter the audience, not the creator. A US-based creator can have an audience that is mostly overseas, so screen on audience location first, then age, gender and interests to match who you actually sell to. Use a database that exposes verified audience demographics, since self-reported numbers lie. KALO IQ checks the audience data, so you filter on real figures, then layer engagement and niche on top to get your shortlist.

Filter the audience, not the creator

A US creator can have an overseas audience. Screen who actually follows them.

Start with location

If you ship US-only, audience location is the first filter, before anything else.

Layer age and interests

Then narrow by audience age, gender and interests to match your buyer.

Verify, do not trust

Self-reported demographics lie. Use a database that checks the real numbers.