Micro influencer rates vary, but a rough anchor is around 100 dollars per 10k followers for a single post, adjusted heavily by engagement and platform. High engagement in a tight niche can charge well above that. Video costs more than a static post, and usage rights are extra. Quote a range, then price the specific deliverables once you know the scope.
How micro rates work
Use a per-tier anchor, then adjust hard for the real signals.
Start from a per-tier anchor
Roughly 100 dollars per 10k followers is a starting point.
Engagement moves the price
High engagement justifies charging well above the anchor.
Video and usage cost more
Reels and ad usage are separate, higher line items.