How to run a TikTok influencer campaign inside KALO IQ

When searching for TikTok creators in KALO IQ, adjust your standard filters for TikTok's different engagement benchmarks:

• Engagement rate minimum: 5% on TikTok (versus 3.5% for Instagram) because TikTok views inflate the denominator differently than Instagram followers
• Follower range: 50K-500K is the sweet spot for TikTok paid campaigns - large enough for meaningful reach, small enough for authentic content
• US audience: 60%+ minimum. TikTok's For You Page serves content globally so many US creators have significant international viewership even with US-based accounts
• Post frequency: Weekly minimum - TikTok audiences disengage from creators who post less frequently than other platforms require

TikTok briefs need to be structured differently from Instagram briefs:

• Content direction not script: TikTok audiences detect scripted content immediately. Give creators a direction and key messages, not a word-for-word script
• Hook requirement: Specify that the first 3 seconds must hook the viewer. This is non-negotiable on TikTok where most scroll decisions happen in the first 2 seconds
• Native format: The content should look like organic TikTok, not a repurposed Instagram ad. Specify this explicitly
• Disclosure: #ad must appear in the caption and ideally be visible on screen early in the video per FTC guidance
• Link handling: TikTok does not allow clickable links in post captions for non-TikTok Shop content. Instruct creators to add your UTM link to their bio for the campaign duration and reference it in the video

TikTok attribution works differently because of the bio link limitation. Set up tracking as follows:

1. Generate a UTM link for each creator in the campaign record as usual
2. Instruct creators to add this link to their TikTok bio for the campaign period
3. In the brief, ask creators to reference "link in bio" in their video
4. KALO IQ tracks clicks from bio links tagged with the creator's UTM parameters

For Spark Ads (boosting creator content as a paid ad), the UTM link can be added directly to the ad destination URL in TikTok Ads Manager. This produces cleaner attribution than bio link tracking.

When reviewing TikTok campaign results in KALO IQ, use these 2026 benchmarks:

• Good view-to-follower ratio: 20-50% per video
• Strong engagement rate: 5-15% (views as denominator)
• Bio link click rate: 0.5-2% of video views is typical for campaign content
• Good CPA from TikTok traffic: Typically 20-40% higher than Instagram for the same product because TikTok drives higher awareness but slightly lower purchase intent