KALO IQ for ecommerce: a practical setup guide

Ecommerce brands should connect both Shopify (or their ecommerce platform) and Google Analytics 4 to KALO IQ before running any campaigns. This gives you two attribution paths:

• GA4 path: UTM traffic from creator posts appears in GA4 as sessions. Purchase events fire when orders complete. KALO IQ pulls these purchase events back into the campaign dashboard.
• Shopify path (Growth and Agency plans): Direct Shopify connection attributes orders to UTM source without requiring GA4 as an intermediary. This is more reliable for Shopify stores because it captures purchases made across different browser sessions from the same UTM source.

Set up both connections and compare the attribution data for your first campaign. Shopify direct attribution typically captures 15-25% more conversions than GA4 alone for ecommerce.

Based on 2026 campaign data across KALO IQ ecommerce users:

• Best ROAS: Micro influencers (10K-100K) in the product's specific niche. A skincare brand working with dedicated skincare micro influencers consistently outperforms the same brand working with lifestyle macro creators.
• Best volume: Nano creators (1K-20K) through gifting programmes. Lower individual reach but high authenticity and very low cost per post.
• Best for new product launches: 3-5 micro influencers posting on the same day creates a perception of simultaneous discovery that drives higher search volume and direct traffic on launch day.

For a standard ecommerce campaign:

1. Search KALO IQ for micro creators in your product niche with 70%+ US audience and 3.5%+ engagement
2. Build a shortlist of 25-30 creators and send outreach to 20
3. Confirm 5-8 creators, create campaign record, generate UTM links
4. Send briefs with UTM links and clear posting deadlines
5. Monitor campaign dashboard for clicks and conversions as posts go live
6. After campaign closes, pull the KALO IQ report alongside Shopify data to see total attributed revenue

KALO IQ calculates ROAS automatically when you enter creator fees and the GA4 or Shopify connection supplies revenue data. A strong ecommerce influencer ROAS is 4-8x for products with clear visual appeal (food, beauty, fitness equipment, home goods).

Below 2x ROAS, revisit creator selection - the audience may not match your buyer profile. Above 10x, scale the same creator type aggressively before competitors identify the same channel.