Reading your campaign ROI report

Go to Campaigns, open a campaign and click ROI report. You see campaign totals at the top: clicks, conversions, revenue and overall return. Below that, a per-creator breakdown.

Each creator row shows their clicks, conversions, revenue and the cost you paid them. The return column tells you whether that specific creator made or lost you money. This is where you find your winners and your dead weight.

Rebook the creators with strong returns and build similar audiences from them. Drop the ones who cost more than they returned. One clean ROI report replaces a week of arguing about whether influencer marketing works for your brand.