Best answers
The most helpful accepted answers across the community, marked by the KALO IQ team.
You do not need 100k followers to get brand deals. Brands increasingly pick micro and nano creators because engagement and audience trust beat raw reach. Lead with a tight niche and proof.
Going viral on TikTok comes down to retention. The first two seconds decide everything, so open with a hook. Pick one niche, post consistently and make videos people finish.
UGC is content you make for a brand to use, not posts for your own audience, so you do not need a following. Build three sample ads and pitch brands you already use.
Brand accounts grow when they stop sounding like brochures. Lead with Reels, post in clear content pillars and add creator collaborations for trust you cannot buy.