Seeding works when it is targeted, not a mass mailout. Pick creators whose audience matches yours and who already post in your category, send a product genuinely worth filming with a personal note and no demands, then follow up lightly. Expect only a fraction to post, that is normal, so seed enough volume to hit the numbers you want. Track who posts and move your best organic posters into paid deals. Mass-mailing strangers and hoping is how seeding budgets get wasted.
Target, do not spray
Seeding to the wrong creators is expensive litter. Match the audience first.
Make it post-worthy
Send something genuinely worth filming, with a personal note and zero demands.
Expect partial posting
Only a share will post unpaid. Seed enough volume to hit your target anyway.
Convert the posters
Whoever posts well organically is your shortlist for paid campaigns.