The first two seconds decide your reach, so the hook is most of the job. Make it do one of three things: call out exactly who it is for, promise a clear payoff, or open a loop the viewer needs closed. Be specific, how I booked three brand deals in a month beats tips for creators. Put your strongest words first, cut the throat-clearing intro, and match the on-screen text to what you say out loud. Film three hooks for every video and post the one that stops your own scroll.
The hook is the whole game
Two seconds decide whether the algorithm pushes you. Spend your effort there.
Do one of three jobs
Call out the viewer, promise a payoff, or open a loop. Pick one and nail it.
Be specific
Real numbers and named outcomes beat vague tips. Specific feels worth watching.
Test three
Film a few hooks, post the one that stops you. Your gut is a decent algorithm.