Understanding the fake follower score
The fake follower score tells you how much of a creator's audience is real. It is the fastest way to avoid wasting budget on bought followers. Here is how to read it.
What the score shows
Every creator profile shows an estimated share of fake or inactive followers, based on signals like follower growth patterns, engagement authenticity and audience quality. A low fake percentage means most of the audience is real and active.
What counts as healthy
- Under 10% fake: healthy, normal for a real creator.
- 10 to 25%: worth a closer look, common but not ideal.
- Over 25%: a red flag, dig into growth history before paying.
No real account is at zero. A small share of inactive followers is normal.
Use it before you pay, not after
Check the score during shortlisting, not after a campaign flops. Pair it with engagement rate: a creator with low fake followers and healthy engagement is the combination you want. A polished feed with a high fake score is exactly the trap this score exists to catch.
Frequently asked questions
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