Using the US audience filter
This is the filter that matters most for US brands. It screens by where a creator's audience actually lives, not where the creator claims to be. Here is how to use it and why it beats a simple location filter.
Where to find it
Open Discover, then in the filter panel set Audience location to United States. This is different from Creator location. A creator can live in Los Angeles while most of their followers sit overseas, leaving that creator useless for a US campaign.
Set a minimum US audience percentage
- Turn on Audience location: United States.
- Set the minimum US percentage. For most US brands 70% or higher is the right floor.
- Run the search. Every result now has at least that share of real US followers.
Why this beats stated location
Stated location is self-reported and easy to fake. KALO IQ verifies audience geography from real follower data, so the filter reflects who actually sees and engages with a creator's posts. That is what decides whether your campaign reaches US buyers.
Frequently asked questions
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