Searching by niche or content type
Niche search narrows 100M creators to the ones who actually make content in your category. Here is how to use it well and combine it with other filters for a tight shortlist.
Pick your niche
In Discover, open the Niche filter and select one or more categories such as Beauty, Fitness, Home or Tech. Results are creators whose content consistently fits that niche, judged from what they actually post, not a self-applied label.
Combine niche with other filters
Niche on its own is broad. Stack it with audience location, engagement rate and follower range to get a precise shortlist. For example: Beauty, US audience 80%+, Instagram, 10K to 80K followers, 4%+ engagement. That returns a tight list worth real outreach.
Use content type for format fit
If your campaign needs a specific format such as short-form video or tutorials, narrow by content type so you only see creators who already make that format well. It saves the back-and-forth of asking a photo-first creator to suddenly produce Reels.
Frequently asked questions
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