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Setting up UTM tracking links

Updated June 3, 2026 · By Sophia Miller

UTM links are how you prove which creator drove which sale. KALO IQ builds a unique link per creator automatically. Here is how to set them up and use them.

KALO IQ generates them for you

When you add creators to a campaign, KALO IQ generates a unique UTM tracking link for each one. You do not hand-build UTM strings. Each link carries the campaign name and the specific creator, so every click is attributed correctly.

Get the links to your creators

  1. Open your campaign and go to the Creators tab.
  2. Copy each creator's unique link or export them all at once.
  3. Include each creator's own link in their brief, so it goes in their bio or swipe-up.

Why one link per creator matters

A single shared link tells you the campaign worked but not who carried it. Per-creator links tell you exactly which creators drove clicks and sales, so you know who to rebook and who to drop. That attribution is the whole point of tracking.

Frequently asked questions

No. KALO IQ generates a unique, correctly tagged link for each creator in a campaign automatically.
A shared link cannot tell you which creator drove which result. Per-creator links give you that attribution.

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